Rp#7: Branding Chapter: The Complete Graphic Designer

Branding, branding, branding. This term has been thrown around so much the last year or so in our program. I'm almost sick of it, but branding creates value, and value adds money. Knowing a good deal about brands already made this chapter more of a reinforcement with relevant example. The break down of the types of brands on page 152 was especially interesting. It helped me understand how brands are categorized in certain ways and why that is beneficial to the actual brand.