RP#6: The Complete Graphic Designer Chapter 5

This chapter was a refreshing and concise look at corporate identity. To start off I liked how the author broke down the difference between branding and corporate identity. They are used interchangeably so much it was good to have a quick and dirty distinction of the two. I found the many examples to be helpful with designing parts of my personal "corporate identity" and enjoyed the clarity in the explanations and reasons behind common design practices concerning corporate identity.