In general I love the "matter-of-fact" no-nonsense approach to The Complete Graphic Designer. It has a polished commercial feel and is a easy to read book. The end of chapter two talked about why certain designs work and how to better communicate ideas using tested methods. This part was a little redundant since we talk about this in many classes. The third chapter went into detail about the process of design (a lot like our branding class). This is very helpful as a reference to the process, a complex process that is hard to remember unless somewhat mastered.
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